Welcome to the Sunshine State

How do you announce the opening of citizenM’s third hotel in Miami? By focussing on the one thing that ties all three properties together — the sun. 

A series of vibrant films capture the positive effects of the citizenM experience and the Miami sunshine.  

Some adverts were even made by the sun. Using cyanotype printing, a practice that uses the sun’s rays to create images, 3 Miami-based influencers were captured embracing their sunny side.

They were displayed on boat billboards around South Beach, and OOH’s around New York.

Welcome to the Sunshine State

How do you announce the opening of citizenM’s third hotel in Miami? By focussing on the one thing that ties all three properties together — the sun. 

A series of vibrant films capture the positive effects of the citizenM experience and the Miami sunshine.  

Some adverts were even made by the sun. Using cyanotype printing, a practice that uses the sun’s rays to create images, 3 Miami-based influencers were captured embracing their sunny side.

They were displayed on boat billboards around South Beach, and OOH’s around New York.