Small Print

A project with Will Butterfield & Charlie Sanderson
97% of people don’t read the terms and conditions - they are made difficult to access by their physical scale and use of unfamiliar legal language. We decided to make the T&C’s really really big, so big in fact that they are equally as awkward to read. 

We increased the original size of The London Eye terms and conditions by 800 times. From ground level, they cannot be read in their hugely awkward scale. Only by riding in the capsule can you begin to make sense of them, by which point they’ve already been accepted.

© 2021. Hannah Carlile.
No one likes a thief!