Dyme

Dyme is a money-saving app that is smarter than your average budgeting tool. By negotiating deals on running contracts, cancelling unwanted subscriptions, and giving insight on all finance matters, anyone who uses it, is in for free money. 

But promises like these often sound too good to be true. So, the campaign didn't just talk about saving money; it demonstrated it.

The ads practiced what they preached, saving money at every turn. They kept production costs low with simple text executions, ran at night when airtime is cheaper and used half of billboard printing space to cut costs.

For added PR, a Dyme money truck toured The Netherlands, handing out free coins and notes to passers-by — a tangible reminder of what the app delivers. 

We created the tagline ‘fix your money leak’ to symbolically remind people of the money they are leaking from their bank accounts. Along with this positioning, we launched a campaign in the same way the app approaches finance: by highlighting our efficiency. In copy, we openly share our money-smart strategies and negotiating power. Each asset focuses on a different aspect, such as: design choices, advertising space, run time and location.

Dyme

Dyme is a money-saving app that is smarter than your average budgeting tool. By negotiating deals on running contracts, cancelling unwanted subscriptions, and giving insight on all finance matters, anyone who uses it, is in for free money. 

But promises like these often sound too good to be true. So, the campaign didn't just talk about saving money; it demonstrated it.

The ads practiced what they preached, saving money at every turn. They kept production costs low with simple text executions, ran at night when airtime is cheaper and used half of billboard printing space to cut costs.

For added PR, a Dyme money truck toured The Netherlands, handing out free coins and notes to passers-by — a tangible reminder of what the app delivers. 

We created the tagline ‘fix your money leak’ to symbolically remind people of the money they are leaking from their bank accounts. Along with this positioning, we launched a campaign in the same way the app approaches finance: by highlighting our efficiency. In copy, we openly share our money-smart strategies and negotiating power. Each asset focuses on a different aspect, such as: design choices, advertising space, run time and location.