Larger Than Life Boston

When citizenM opened its largest hotel to date in Boston, it needed a big opening campaign to match. 

Boston is all about big personalities, so 8 citizens who make the city what it is were brought into the spotlight. Their portraits tower 10 stories high across the Back Bay hotel facade.

In mini interviews, the citizens of Boston shared what makes the city special to them. 

Larger Than Life Boston

When citizenM opened its largest hotel to date in Boston, it needed a big opening campaign to match. 

Boston is all about big personalities, so 8 citizens who make the city what it is were brought into the spotlight. Their portraits tower 10 stories high across the Back Bay hotel facade.

In mini interviews, the citizens of Boston shared what makes the city special to them.