
citizenM launched a new hotel in Austin, a city which, like them, is known for bucking the trend.
Â
To mark this occasion, Texas’s most iconic symbol — the bucking bronco — was made a little more citizenM. Say hello to the bucking bed.
Â
During Austin’s South by Southwest festival, citizen’s were invited to ride this monstrosity. Those who could survive a full 30 seconds earned themselves the best night sleep of their lives in a free stay at citizenM hotels.









citizenM launched a new hotel in Austin, a city which, like them, is known for bucking the trend.
Â
To mark this occasion, Texas’s most iconic symbol — the bucking bronco — was made a little more citizenM. Say hello to the bucking bed.
Â
During Austin’s South by Southwest festival, citizen’s were invited to ride this monstrosity. Those who could survive a full 30 seconds earned themselves the best night sleep of their lives in a free stay at citizenM hotels.








© 2026. Hannah Carlile. You wouldn’t steal a car.Â