citizenM's All-In-One App

The citizenM app is like a Swiss Army knife: it’s your room key, your city guide, and even your TV remote. 

How do you communicate the many uses of one app, simply and in a way that sticks?

By reinterpreting the stereotypical ‘app explainer’ in a tangible, and captivating way. With a single tap, whack, or swipe, a series of short clips show the phone transform into various objects that reflect the app’s functionality.  

The videos ran on social media and the citizenM newsletter and website. 

citizenM's All-In-One App

The citizenM app is like a Swiss Army knife: it’s your room key, your city guide, and even your TV remote. 

How do you communicate the many uses of one app, simply and in a way that sticks?

By reinterpreting the stereotypical ‘app explainer’ in a tangible, and captivating way. With a single tap, whack, or swipe, a series of short clips show the phone transform into various objects that reflect the app’s functionality.  

The videos ran on social media and the citizenM newsletter and website.