Break The Cycle

Women Inc are a Dutch organisation focussed on promoting women’s rights and improving the position of women in society. They are on a mission to break the silence around menstrual and hormonal health, something half the population experience, yet rarely discuss. 

Silence turns health issues into shame, leaving symptoms untreated and misunderstood. How do we break this vicious cycle?

The campaign emphasises the taboos of the menopause with censored headlines and half covered faces, inviting us to open up. Four women share their personal experiences with the menopause across social assets, a the campaign website, and a podcast.

Break The Cycle

Women Inc are a Dutch organisation focussed on promoting women’s rights and improving the position of women in society. They are on a mission to break the silence around menstrual and hormonal health, something half the population experience, yet rarely discuss. 

Silence turns health issues into shame, leaving symptoms untreated and misunderstood. How do we break this vicious cycle?

The campaign emphasises the taboos of the menopause with censored headlines and half covered faces, inviting us to open up. Four women share their personal experiences with the menopause across social assets, a the campaign website, and a podcast.