Weston-super-Mare beach is recognised by The Marine Conservation society as being the dirtiest shoreline in the UK. The beach is littered with marine debris. The majority of this is plastic and unless it is cleaned up, it never goes away, having the potential to adversely impact human health and wildlife.
The ‘Beached’ deckchair canvas repurposes the washed up ocean plastic, rebranding Weston-super-Mare as a desirable seaside destination. The chair is not only designed to repurpose rubbish but to also educate beach goers about the issue of ocean plastic and its negative effects on the environment. Supporting posters encourage the public not to trash our oceans.